‘this is the most distinctive feature of JOOOS fitting room’, explain X+living, ‘building an offline fitting experience in the internet age through ubiquitous screens.’ each fitting room is equipped with a rest area, makeup area and selfie area, meaning the online element is still thoroughly present in its physical counterpart. ![]() facing the street is an interactive screen, connected to the internet, where visitors can browse and shop the collection before heading inside. The JOOOS fitting room is located on the ground floor of the commercial street phase II on xingguang avenue. The dressing room experience is intended to remedy the emptiness of online shopping by investing in the ‘event’ of shopping, X+living hopes to create an immersive retail experience that can effectively compete with and exist alongside the online experience. located in hangzhou, china, the JOOOS fitting room integrated the top 100 fashion brands from the sales list of retail site, and selected four collections for representation within the project. ![]() X+living (previously XL-muse) has created a retail and dressing room experience intended to compete with what it describes as the ’emptiness’ of online shopping.
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